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Saturday, September 13, 2025

THoO Doux Ennui

The House of Oud (THoO) continues to surprise fragrance lovers with imaginative creations and artistic flacons. Following the playful charm of L’ExpliciteCristiano Calabrò’s whimsical banana-inspired composition, the brand now presents Doux Ennui, the latest addition to its audacious Crazy Collection.

Doux Ennui explores the notion of idleness elevated to artistry. Soft yet daring, gourmand yet sophisticated, it is a fragrance designed to linger in memory. This new creation embraces a marmalade accord, setting the stage for a gourmand direction that balances indulgence with refinement.

THoO in Cannes 2024

THoO in Cannes 2024

THoO in Cannes 2024

The fragrance opens with a luminous, gourmand flourish, recalling the grandeur of the French court. Bright mandarin and the velvety sweetness of apricot marmalade weave together in a playful homage to the brioches forever linked to Marie Antoinette. A subtle hint of ylang-ylang introduces sensuality, like a delicate caress amidst Versailles’ opulent velvets.

At its heart, the composition deepens into decadent richness: ripe, juicy peach melds with the creaminess of salted butter, evoking the unrestrained indulgence of an era devoted to excess. Here, ylang-ylang returns with greater depth, lending aristocratic sophistication.

The base is a captivating blend of osmanthus, vanilla, benzoin, amber, and musk—an irresistible signature that lingers with both innocence and transgression, echoing the duality of the queen who inspired it.

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